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Services

I work with corporate clients directly, as well as through consulting firms, research firms and advertising agencies. Many of my clients come back again and again, and I'm proud of these long term relationships.

I offer complete project management, including research design, recruiting, moderating, analysis and reporting, as well as moderating and setup only, or moderating only, depending on clients' needs.

Specific services include:

Research Design & Review
Moderating

     • Focus Groups
     • Dyads/Triads
     • In-depth Interviews
     • In-depth Phone Interviews
     • Ethnographies
Analysis and Reporting
Project Setup and Management

     • Screener Design and Creation
     • Facility Handling (setup, rental and recruiting)
     • Discussion Guide Development


Questions Answers Insights

I've worked with Judi Lapinsohn in a variety of industries spanning both B2B and B2C customers. Judi has the unique ability to apply creative qualitative research techniques and translate her findings into actionable insights for her clients. She is one of the foremost researchers in driving innovative insights through the qualitative research process.

Erik Long
Associate Partner
Prophet