Judi Lapinsohn & Associates | Qualitative Research Firm

I work with corporate clients directly, as well as through consulting firms, research firms and advertising agencies. Many of my clients come back again and again, and I'm proud of these long term relationships.

I offer complete project management, including research design, recruiting, moderating, analysis and reporting, as well as moderating and setup only, or moderating only, depending on clients' needs.

Specific services include:

Research Design & Review
Moderating
     • Focus Groups
     • Dyads/Triads
     • In-depth Interviews
     • In-depth Phone Interviews
     • Ethnographies
Analysis and Reporting
Project Setup and Management
     • Screener Design and Creation
     • Facility Handling (setup, rental and recruiting)
     • Discussion Guide Development

When Franklin Covey needs consumer insights, we turn to Judi. She is a quick study on the nuances of our product categories, and summarizes customers' reactions to our research issues thoroughly and succinctly. Judi also has the unique ability to step away from the specifics of the research and address the larger business issues that we ultimately need to address, drawing helpful parallels to other business experiences. She is a valued member of the Franklin Covey team.

Sarah Merz
President and General Manager
Franklin Covey Consumer Solutions Worldwide