Judi Lapinsohn & Associates | Qualitative Research Firm

I work with corporate clients directly, as well as through consulting firms, research firms and advertising agencies. Many of my clients come back again and again, and I'm proud of these long term relationships.

I offer complete project management, including research design, recruiting, moderating, analysis and reporting, as well as moderating and setup only, or moderating only, depending on clients' needs.

Specific services include:

Research Design & Review
Moderating
     • Focus Groups
     • Dyads/Triads
     • In-depth Interviews
     • In-depth Phone Interviews
     • Ethnographies
Analysis and Reporting
Project Setup and Management
     • Screener Design and Creation
     • Facility Handling (setup, rental and recruiting)
     • Discussion Guide Development

Judi has a crisp, direct moderating style that allows us to get at the heart of the issues we need to uncover. Rather than taking a cookie-cutter approach to our projects, Judi works with us to find creative ways to uncover insights, and pulls through for us under in some cases very tight timeframes. She is also very open to trying new and innovative approaches to qualitative research, and works collaboratively with us when we want to try a new approach.

Mary O'Grady
Manager of Market Research
United Airlines