Judi Lapinsohn & Associates | Qualitative Research Firm

Judi Lapinsohn & Associates is a qualitative research firm specializing in dynamic, high involvement product and service categories.

Services include:

• Research Planning and Design
• Moderating
     •Focus Groups
     •Dyads and Triads
     •IDIs
     •Ethnographies
• Analysis & Reporting

Qualitative research is conducted to better understand perceptions, needs, and motivation among identified market segments. It provides valuable input for product development and design, strategic positioning, marketing plans, advertising campaigns, and the refinement of sales and distribution channel strategies.

Judi is one of the most skilled and insightful researchers I have ever worked with. She is skilled at going beyond initially expressed client needs to get at depth and breadth of respondent perceptions. She effectively, and insightfully, analyzes feedback to answer the client's most important questions.

Cindy Levine
Partner
Prophet