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 Judi Lapinsohn & Associates is a qualitative research firm specializing in dynamic, high involvement product and service categories. Services include: • Research Planning and Design Qualitative research is conducted to better understand perceptions, needs, and motivation among identified market segments. It provides valuable input for product development and design, strategic positioning, marketing plans, advertising campaigns, and the refinement of sales and distribution channel strategies. |
 
I very much appreciate not only your moderating, but also your ability to help us draw strategic insights and lead the client to the answer. Our clients thought you did a super job and were amazed at how deftly you handled the groups and your ability to get them to talk on a deeper level. I think you took their expectation of what you can learn in a focus group to a new level! Katie Clemency 
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Judi Lapinsohn & Associates • 1220 Noyes Street, Evanston, IL 60201-2636t: 847-328-1090 f: 847-328-4095 e: judi@judilap.com
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