Technology (B2C and B2B)
Ameritech/ AT&T
ASUS
Doodlelab
CDW
EBay
Gateway
Great Bridge Software
Hewlett Packard
IBM
InstallShield
Motorola
Samsung
Sprint
SPSS Inc.
Zebra Technologies

Business Services
FedEx Kinko's
FranklinCovey

Manufacturing
Bosch
John Deere
DuPont
Grainger
International Truck and      Engine
Kohler

Fitness Services
Jazzercise

Food and Beverage
Ball Park
Green Mountain Coffee
Hillshire Farm
Jimmy Dean
Sara Lee

Pharmaceutical
Bayer
Bristol-Myers Squibb
Medicis
TAP Pharmaceuticals
GE Healthcare

Government
United States Postal      Service

Apparel
Lee Jeans

Consumer Goods
Alticor
BIC
Huhtamaki
Kimberly-Clark
Playtex
Solo Cup Company
Underwriters Labs

Consulting Firms
The Cambridge Group
Envision
IDC
Kannon Consulting
M/A/R/C Research
Market Strategies
Mission Measurement
Prophet
The Studer Group

Advertising/Promotion Agencies
ARC WW
Hamilton Partners
Leo Burnett

Travel
United Airlines

Retail
Auto Zone
Barneys New York CO-OP
Best Buy
BP
Express
GNC
JC Penney
Nordstrom
Payless Shoesource
Pep Boys Auto
Radio Shack
Staples

E-Learning
Learning Insights

Non-Profit
Central DuPage Hospital
Entertainment Software Association
Healthcare Financial Management      Association (HFMA)
Hubbard Street Dance Chicago
Literature for All of Us
Minneapolis Institute of Arts
University of Chicago GSB

Financial Services
Allstate
Bank of America
Discover Financial Services
Harris Bank
Jackson National
Liberty Mutual
Target Card
TIAA-Cref

Publishing and Media
Bloomberg
Cahners
Comcast
Lebhar-Friedman
NBC Universal
New York Times
Riverside Publishing(A Houghton Mifflin Company)
Weather.com

I've worked with Judi Lapinsohn in a variety of industries spanning both B2B and B2C customers. Judi has the unique ability to apply creative qualitative research techniques and translate her findings into actionable insights for her clients. She is one of the foremost researchers in driving innovative insights through the qualitative research process.

Erik Long
Associate Partner
Prophet