I'm Judi Lapinsohn. Thanks for visiting my site.

I've been helping clients conduct qualitative research since 1995, both with consumers and B2B. I work primarily on projects involving dynamic, high involvement products and services, like those in technology. And I work directly for client companies and also through consulting firms.

Before starting my own market research company I spent over 12 years in advertising, marketing and sales management positions - at an ad agency and later at computer software companies including SPSS, Inc. and Easel Corporation. That background in both marketing and technology (and the fact that I'm a pop culture junkie who can talk to people of all ages and backgrounds) helps me provide unique insights into the ways technology affects my clients' customers and, therefore, their business. I'm a lot more than just your public face to focus groups; I'm a working member of your team for the duration of the project...and, if you need me, beyond.

I use a range of creative techniques to provoke discussion and elicit gut-level responses. Many of those techniques came from my training as an improvisational actor at Chicago's famed Second City. I'm also skilled at analyzing and communicating key learnings, which makes Judi Lapinsohn & Associates a versatile, highly effective, solutions-oriented market research partner. Which brings up a natural question...

Now you know Judi. So who are the "Associates?"

When you hire Judi Lapinsohn & Associates I'm your primary contact, moderator, report writer and project manager. But I don't - and can't - do it alone. My associates are the people and companies who help me get projects done for my clients. That includes note takers and other support staff, videographers, concept copywriters and others who work with me on a project basis. But most importantly, it includes the research facilities with which I work. Because the recruiting role is especially critical, I've developed relationships with research facilities across the country, companies that understand my requirements and the needs of my clients. Their expertise allows me to focus on what I do best - delivering in-depth, meaningful learnings to my clients.

Education and Training
• MBA - Boston University Graduate School of Management
• BA - Tulane University, Double Major in Psychology and   Communications
• Players Workshop of Second City
• Creative Problem Solving Institute - Springboard

Professional Affiliations
• QRCA- Qualitative Research Consultants Association
• Association for Multimedia Communications - Board of Directors 1996