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 Judi Lapinsohn & Associates is a qualitative research firm specializing in dynamic, high involvement product and service categories. Services include: • Research Planning and Design Qualitative research is conducted to better understand perceptions, needs, and motivation among identified market segments. It provides valuable input for product development and design, strategic positioning, marketing plans, advertising campaigns, and the refinement of sales and distribution channel strategies. |
 
Judi's research and insights have been a great asset in building the Franklin Covey brand. Her experience across a broad spectrum of industries gives her valuable perspective in assisting us in meeting our business objectives. Kent Frogley 
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Judi Lapinsohn & Associates • 1220 Noyes Street, Evanston, IL 60201-2636t: 847-328-1090 f: 847-328-4095 e: judi@judilap.com
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