Judi Lapinsohn & Associates | Qualitative Research Firm

Judi Lapinsohn & Associates is a qualitative research firm specializing in dynamic, high involvement product and service categories.

Services include:

• Research Planning and Design
• Moderating
     •Focus Groups
     •Dyads and Triads
     •IDIs
     •Ethnographies
• Analysis & Reporting

Qualitative research is conducted to better understand perceptions, needs, and motivation among identified market segments. It provides valuable input for product development and design, strategic positioning, marketing plans, advertising campaigns, and the refinement of sales and distribution channel strategies.

I've worked with Judi Lapinsohn in a variety of industries spanning both B2B and B2C customers. Judi has the unique ability to apply creative qualitative research techniques and translate her findings into actionable insights for her clients. She is one of the foremost researchers in driving innovative insights through the qualitative research process.

Erik Long
Associate Partner
Prophet